Are there differences in the way men and women
approach network marketing? Yes. Is one way better
than the other? Probably not. However each could
learn from the other. All you guys out there, listen up.
We can learn something from the women about how to
succeed in network marketing.
First, networking requires
building rapport and trust
quickly.
Women are generally much better at this. Some of you men are getting in
touch with your feminine side and are becoming better at this. Women
tend to be more emotional and can touch another person’s emotional
side quicker. This builds a solid bond that is hard to break.
Men tend to be like a bull in a china closet, powering in for the close. The
key here is to understand the primary reason why a prospect might be
interested in network marketing and then cater your approach to that
emotional need.
Second, women are better
encourager’s. They make great
network marketing leaders,
because they understand what
motivates their distributors and
use that to keep them excited.
Also, they have a softer approach, which tends to appeal to people better
than a man’s harder, less caring approach. Also, women are better at
nurturing relationships. Men are more into competition and winning, while
women are into creating win-win situations. In each situation, evaluate
how you can create a win-win situation with your prospects.
Third, on the whole, women bring
a higher level of integrity to
network marketing.
Without their influence, this industry might be an “anything goes”
business. Men would focus on conquering and winning. That’s contrary to
the networking principle. Here we want to share, nurture, and encourage
people to success.
Although the leadership in network marketing is still dominated by men,
women are making their move. There is plenty of room up at the top for
all of us, both men and women. Let’s learn from each other, become
better people, and build the greatest industry in the history of the world!
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Ron Pruett has been involved in the network marketing industry since
1995, as a company distributor, consultant, trainer and
coach.
